Sport Aberdeen launch virtual video story to help more people get active in Aberdeen


The videos, named ‘Social Stories’, have been created in partnership with Me Too! as a means of familiarising customers with Sport Aberdeen venues prior to use, to break down barriers such as anxiety.

Sport Aberdeen’s Linx Ice Arena and Tullos Swimming Pool are the first venues to benefit from the videos, with plans to eventually roll out the Social Stories for all venues within the city.

The video was created by Robert Gordon University placement students in partnership with Sport Aberdeen.

Sport Aberdeen today said its innovative approach is part of its commitment to creating opportunities for everyone to take part in sport and physical activity. 

Commenting, Sport Aberdeen Business Development Director Jill Franks said:

“We understand that new and unfamiliar environments can often be a barrier to participation in sport and physical activity.

“The Social Stories videos are designed to a be useful in allowing visitors to familiarise themselves with Sport Aberdeen venues prior to entering them. The short walk-through video introduces the facility creating a comfortable and welcoming environment from the offset.

“This is a very positive example of how organisations can create a progressive and inclusive environment for our wider communities.”

Phionna McInnes, MeToo! Chief Executive also added:

“It is encouraging to see Sport Aberdeen’s ongoing commitment to making sport accessible to everyone, both in the city and further afield. 

“Anxiety can be a common denominator in many people affected with additional support needs and being able to see a visual tour before coming to the premises can be hugely beneficial to helping reduce anxiety driven behaviours”.